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Currently studying Marketing at
The University of Dallas at Texas.

Experienced graduate student seeking internship opportunities in Marketing field for profiles related to Ecommerce and Analytics

Work Experience

Eatclub Brands

November 2020 - February 2023

  • Successfully managed delivery of tasks, consistently achieving ahead-of-schedule results

by efficiently delegating tasks and managing a team of three designers

  • Using Adobe Suite designed print collaterals, engaging videos for offline stores, digital ads

and content for social media

  • Managed digital assets and performed weekly configurations on Eatclub’s CMS,

resulting in efficient content management

shumee toys

November 2020 - February 2023

PLANNING

  • Responsible for creating Social Media plan for every month and communicating it with the teams

  • Participate in brainstorming sessions for marketing

  • Plan 360° campaigns in collaboartion with the social media manager and the marketing team 

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DESIGNING

  • Collaborate with Content writers, Performance marketing team and design static & video ads

  • Worked on creating digital experiences by improving the website

  • Created DSP ads for amazon using Rocketium

  • Created A+ content for 30+ Products

  • Designed video ads for Amazon (UK, US, India, UAE)

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STYLING & PHOTOGRAPHY

  • Styled and shot photographs for product launches

  • Styled and shot photographs for marketing campaigns

  • Shot photographs of kids engaging with the toys

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SUCCESSFUL CAMPAIGNS 

  • Lead week-long campaign on Play Schema. Covered the campaign on Blogs, Live Sessions, Social Media and YouTube.

  • Lead a weekly campaign on developmental milestones of children called Developmental What?

  • In collaboartion with a PhD holder in semiotics along with marketing and content team, lead a campaign with Dia Mirza called It's Always PLAYTIME!

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COMMUNICATIONS

  • Coordinate with vendors for print collaterals

  • Provide weekly update about Social Media plan

  • Participate in planning of campaigns and communicate plan relevant to SM with teams

  • It's Always Playtime (shumee X Dia Mirza): Liaise between Production House (EiPi Media), Dia Mirza's team and shumee

Area of
Expertise

AB Testing

Data Visualisation

Web Analytics

Marketing Automation

Branding

Marketing Design

Video Editing

Styling & Art Direction

Content Planning

Skills

Analytical Tools:

  • Microsoft Excel

  • Tableau

  • Adobe Analytics

  • Google Analytics

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CRM and Automation:

  • Salesforce Marketing Cloud

  •  HubSpot

  • Mailchimp 

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Statistical Techniques:

  • Regression Analysis

  • A/B Testing

  • T-Test

  • One-way ANOVA

  • Two-way ANOVA

Graphic Design

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe InDesign

  • Procreate

  • Canva

  • Rocketium

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Graphic Animation

  • Adobe After Effects

  • Adobe Rush

  • Vita

Project Management

  • Trello

  • Notion

Photo Processing

  • Adobe Lightroom

  • Adobe Photoshop

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Basics

  • Microsoft Office

  • Google Docs

  • Google Sheets

  • Google Slides

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